Design in this digital modern era is very much influenced by so many facets and factors such as market forces, social media, influx of product availability, trends, economic drivers of a project ,manufacturing, construction and information technology, google pin-interest and instagram. The tools that are available to architects now allow designers to move and develop a idea or concept within the push of the send button however where the is great progress there is also chaos and confusion. These forces can derail or make the success of a final product whether it is a building design, a table or the interior of a private home. A good designer can manage and use these forces and propose a solution but a great designer will be able to bring about a beautiful and harmonious design that will bring delight to the end users.
Samuel is an Architect, product designer and creative force behind TAU. Working on global projects from Europe through to Asia and Australia he has designed hundreds of projects from childrens playgrounds, retail shops, shopping malls, office towers, city blocks to houses. Originally born in Sydney Australia and graduating from UTS he has been designing for the last 20 years and setup a workshop for fabrication in Jakarta, Indonesia.
"Although clients come to me to make something look dope-often its a collaborative process, and about what problem we are faced with and how to crack it open with a baseball bat to reveal the gold inside-so its the way we approach and the design thinking that really makes a successful project or product."
"I know what its like to invest all your capital in a project, to risk it all on a product that may or may not work. So I always have this in the back of my mind when I'm designing something because we are given a responsibility . We care about the end result which needs to be working on all levels-"
TAU ( Tsang Architecture Urbanism) is a multifaceted design studio that works at all levels and scales of design from large scale urban planning to building and product design. At the core philosophy of TAU is how to realize a concept and build it correctly and to the clients vision no matter the complexity. TAU offers more than just consultancy in design as we produce, design and fabricate in our own workshop located in Jakarta.The workshop and the design studio work in the same space allowing a seamless communication from technical drawings to construction and fabrication.
TAU has other affliliated brands such as Explora Playground which focuses on the design and fabrication of indoor and outdoor playgrounds. Playscape is an interactive playground which fuses technology with and play equipment.
TAU is comprised of a dynamic team that is laser focused on providing high quality Australian and European designs for the Asian market. TAU currently has a team of 40 people comprising of multiple disciplines and skills.
TAU offers a complete turn-key solution for your project from project management, construction, design, logistics and fabrication in our multi-dimensional workshop facilities. TAU employs architects, project managers, interior designers, product designers, welders, carpenters and graphic designers to support all parts of the design process.
TAU offers a full design and build service from a conceptual sketch through to fabrication and construction. We prefer to keep control of the entire process reducing risk and uncompromising quality. Our 1800sqm workshop located in Bintaro, Jakarta Indonesia is equipped with fabricating different processes for wood, steel, plastic and aluminum. We have built and installed all across indonesia and exported to Australia, Europe & China.
We have designed and built for some of the largest conglomerates and institutions globally